Wharton’s WIMI can predict your future
This is first in a series of posts profiling speakers at this month’s Supernova conference, a technology conference at Wharton that is co-sponsored by Technically Philly.
Wharton professor Eric Bradlow sees his department as a matchmaker between guys in suits and guys in lab coats.
“We want to connect companies with large data sets with academics that want to build data models,” he says.
Bradlow along with fellow professor Peter Fader started Wharton Interactive Media Initiative (WIMI) in August 2008 to help companies take the large mounds of user data and use it to predict customer behavior.
WIMI is able to predict the viewership of ESPN programming across cable, online and mobile. They’ve told Omnicom what online advertising methods are most effective and they’ve helped Hulu forecast user consumption “with ridiculous accuracy.”
