View from My Seat gives sports fans a place to share experience
In the sixth inning of a Phillies game earlier this month, this author sat in the 416 section of Citizens Bank Park and snapped a photo of the packed stadium as Cliff Lee led the Dodgers 2-0.
It was perhaps an unremarkable moment, simply another photo from another corner of the park, one of many taken personally in the past, but a marker of an experience worth saving, perhaps. After all, for this author, it’s not every day that one gets to attend a Major League game.
But it’s maybe more indicative of an increasing tendency — compulsion, maybe — to want to share these markers online.
For Frank Panko, a South Philly art director with an interest in sports and some extra time on his hands, these photographs are a business opportunity.
“Whenever I’m at a game, there’s a ton of people taking photos constantly, sharing on Facebook and Twitter,” says Panko, co-founder and developer of A View from My Seat, a product which collects photos submitted by users, of, quite literally, the view of the field from seats at sports venues.
Though it’s a Philly-born idea — the 36-year-old lives with his wife about two blocks from Pat’s and Geno’s cheesesteak restaurants — Panko says he’s looking beyond Citizens Bank Park.
He thinks that sharing photos at venues could be turned into a much more lucrative idea. A View from My Seat could be great for ticket sales, he says. As it exists now, purchasing tickets online leads users to plain seating charts, or for the more technologically advanced venues, photographs of empty fields, or virtual representations of those fields.
In a phone interview last week, shortly after this author unknowingly snapped a potential View from My Seat photo submission — Panko posited a question: What if, when purchasing tickets from sports teams, you could see real photos of games in progress, like the ones taken by his users?
“With the Phillies online ticket sales, you can click [to see what the view is like], but you don’t get a good idea of what it’s like during the game,” he says.
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