Ted Bockius: “I bet on RJMetrics and Philadelphia and my ability to help grow the company and the Philadelphia tech scene” [Entrance Exam]

Ted Bockius is the new Chief Marketing Officer for Center City-based business analytics firm RJMetrics.
Another in the Entrance Exam series, which asks new members to the Philadelphia technology community why they came and what they’ve learned.
The head of online marketing for big boy U.S. Bank has left San Francisco and last week started a chief marketing role for hungry Center City business analytics startup RJMetrics. Meet Ted Bockius.
A marketing hire is a marketing hire in an industry focused on gobbling up engineering talent, but RJMetrics co-founder and CEO Bob Moore, who is fixated on growing a technology business in Philadelphia, says we shouldn’t underestimate snatching up an established corporate web executive from the West Coast — even if he has some roots here, having grown up in Newark, Del. and considering his sister is Carolyn Jackson, the CEO of St. Christopher’s Children’s Hospital. (Just to be clear, though Bockius says he’s unrelated to the namesake in law firm Morgan Lewis & Bockius)
Bockius, who did his undergraduate work at the University Delaware and has an MBA from New York University, has moved a few blocks away from the Philadelphia Building, where RJMetrics holds court at 13th and Walnut. RJMetrics, who is now at 18 staff, with four more starting next month, said Moore, adding that this time last year they were at five.
Bockius, 45, also ran online marketing for DivX, before and after its 2006 IPO, and, for six years, was a marketing principal for NYC-based Insight Venture Partners, where he first met Moore and RJMetrics cofounder Jake Stein.
“I wanted to work with the RJMetrics founders Bob and Jake and had several other opportunities with later stage software and Internet companies in larger tech markets of San Francisco and New York that I was also considering,” said Bockius. “I bet on RJMetrics and Philadelphia and my ability to help grow the company and the Philadelphia tech scene and have been very happy with my decision.”
Below, Bockius talks to Technically Philly about his decision to come to Philadelphia and his goals at RJMetrics.



The New York technology community may have the University of Pennsylvania Greek system to thank for some of its most successful startups.

Seven Philadelphia-based startups traveled to the Big Apple yesterday to pitch a cast of New York investors at the Philly 2012 Showcase in New York hosted by 



