Friday Q&A: Judah Levine of the Philadelphia Union
Union fans cheer at the MLS SupeDraft, which was held at the Pennsylvania Convention Center.
Those trying to bring Google Fiber to Philadelphia ought to learn a lesson from the Sons of Ben, the supporters club of the Philadelphia Union.
Before the soccer team was even announced, the “Sons of Ben” invented chants and songs and happily sung them at Washington’s and New York’s MLS games. Their passion helped to convince Major League Soccer to award the city a new franchise, beating St. Louis, among other cities.
After a rough start in week one, the team is preparing to play its first ever home game tomorrow at Lincoln Financial Field before eventually moving in to its new stadium, PPL Park, in Chester.
Since the team’s name and logos were announced in May 2009, the organization has made a priority to nurture its already vibrant fan base, taking an active role in using social media tools like Twitter and Facebook. Between the two platforms, the team has over 30,000 followers, more than enough to fill its new stadium in Chester.
We exchanged emails with Judah Levine, the man behind the team’s social media outreach to ask what tools he uses, who he admires in the social media space and why we should go to tomorrow’s home game.
