Junebug online dating site hunts users to test their game-changing algorithms

Online dating sites ought to have nearer the success rate as a search engine, says John Myles White.

“When you compare the people that big dating sites suggest to you with the pages that Google gives you in response to a search, the difference is staggering,” says Myles White, a Ph.D candidate in Princeton’s psychology department.

John Myles White

Last week, Myles, 28, and partner Jim Keller, 29, the founder and CEO of Willow Grove-based web development and strategy company Context, announced the launch of Junebug, what they call their answer to “the lack of innovation in online dating.”

The duo is entering the crowded online dating scene because they say their competition isn’t leveraging contemporary statistical techniques to their fullest extent. Now all they need are the users and data to prove it.

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RJMetrics mining business database information

At least two Ivy League kids graduated in 2006, took fat-salaried jobs at the same New York City equity firm and returned to Philadelphia to reach fame and fortune by mining data for the nation’s small businesses.

The story continues still.

Today is the public opening of RJMetrics, a business intelligence dashboard and brainchild of a pair of 25-year-olds with regional ties: Robert J. Moore and Jake Stein. They want to help small and medium-sized businesses that collect data about their customers better use that information to chart user behavior.

And like any good idea, it came to them while they should have been doing something else.

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Two regional research projects called among nation’s 10 best

Princeton researchers test their system for speeding Web access with low-cost, low-power laptops being targeted for use in developing regions. The researchers are, from left: Anirudh Badam, Larry Peterson, Vivek Pai and Marc Fiuczynski. Another collaborator, KyoungSoo Park, is not shown. (Photo: Frank Wojciechowski)

Two research projects were listed among the nation’s top 10 emerging innovations by Technology Review magazine.

The 2009 version of the annual list from the MIT-published magazine, considered the oldest technology publication in existence, recognized a technique for improving Web access for people in developing nations and a method for more cheaply and quickly sequencing DNA.

The first was the product of Princeton University researchers and the second by a group from BioNanomatrix, a University City biotech firm.

See more about the projects after the jump.

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