Technically Not Tech: DocASAP is Open Table for doctors

A screenshot of DocAsap's homepage
Wharton student Puneet Maheshwari‘s child had an ear infection.
And, as any parent can tell you, hell hath no fury like a child sick. After combing through the Yellow Pages for the right doctor, Maheshwari was forced to go to the emergency room out of frustration and pay significantly more money than if he had found a specialist.
Like any good Wharton student, Maheshwari thought he could do better, and DocAsap was born.
The service, much like what OpenTable does for restaurants, searches for doctors based on criteria you define and allows you to schedule appointments with them. For example you could search for pediatricians that take Blue Cross in South Philly and DocAsap would give you all of the eligible candidates. Currently, the site only reviews Philadelphia-based dentists, however the site plans to expand to other markets and more types of physicians.
“We should have a really good coverage ratio in the Center City area soon,” said co-founder Vicente de Baca. After filling out the Center City area, DocAsap will then branch to the suburbs and, if everything goes according to plan, nationally. And unlike many Wharton grads, the duo plans to stick around for a while.













