mychinoki.com gets businesses and consumers text messaging

Some time in between e-mail and Facebook, the viral social media of choice was text messaging.

But Matthew Balin seems to think the business of texting was never fully capitalized. In July, Balin launched mychinoki.com, a mobile platform that connects consumers and businesses for SMS updates.

It’s a chance for users to cherry pick what messages they want from what local businesses, which is why Balin chose a name he says is a Westernized translation to a Japanese phrase meaning ‘cherry picker.’


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