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	<title>Technically Philly &#187; SCVNGR</title>
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		<title>Tourism on your phone: How Philly is leading and why it matters</title>
		<link>http://technicallyphilly.com/2010/07/06/tourism-on-your-phone-how-philly-is-leading-and-why-it-matters</link>
		<comments>http://technicallyphilly.com/2010/07/06/tourism-on-your-phone-how-philly-is-leading-and-why-it-matters#comments</comments>
		<pubDate>Tue, 06 Jul 2010 14:00:40 +0000</pubDate>
		<dc:creator>Christopher Wink</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Fairmount Park Art Association]]></category>
		<category><![CDATA[GPTMC]]></category>
		<category><![CDATA[Museum without Walls]]></category>
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		<category><![CDATA[Visit Bucks County]]></category>
		<category><![CDATA[visitPA]]></category>

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		<description><![CDATA[With tourism, it&#8217;s all about where you are. Exactly where you are. In Philadelphia, the past month has seen a wash of mobile geo-location tourism applications launch in and around the Cradle of Liberty. Trends say those deals and the mobile tools they employ today will help to profoundly reconfigure how tourists experience this greene [...]]]></description>
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<p>With tourism, it&#8217;s all about where you are. Exactly where you are.</p>
<p>In Philadelphia, the past month has seen a wash of mobile geo-location  tourism applications launch in and around the Cradle of Liberty. Trends  say those deals and the mobile tools they employ today will help to  profoundly reconfigure how tourists experience this <a href="http://www.desotorust.com/Greene%20Country%20Towne.htm" target="_blank">greene  country towne</a> in the future.</p>
<p>City t<a href="http://www.philly.com/philly/business/20100628_Phila__tours__There_s_now_an_app_for_that.html" target="_blank">ourism  officials announced last week with great fanfare a mobile app</a> that  puts users onto competitive &#8216;treks,&#8217; sending them throughout the city to  find and explore and earn points for what they find and how they find  it. Philadelphia is the first city to use the platform, developed with  SCVNGR, a now Boston-based company rooted at Princeton and Drexel  universities.</p>
<p>In May, a deal was announced that partnered Commonwealth booster agency <a href="../2010/06/30/visit-pa-and-foursquare-send-you-after-badges-for-pennsylvania-trekking" target="_blank">visitPA  with geo-location social media powerhouse Foursquare</a>, offering  users digital badges for checking in at locations across the state in  one of three categories: dining, buying and museum-going. <a href="http://www.uwishunu.com/2010/07/bucks-county-checks-in-to-foursquare/" target="_blank">Visit  Bucks County has also launched a Foursquare deal</a>, and the Greater  Philadelphia Tourism Marketing Corp. is <a href="http://foursquare.com/user/visitphilly" target="_blank">starting  to play there too</a>.</p>
<p>Then in early June, <a href="../2010/06/09/museum-without-walls-audio-program-gives-life-to-ben-franklin-parkway" target="_blank">the  Fairmount Park Art Association unveiled its multi-platform Museum  without Walls</a>, in which visitors to the Ben Franklin Parkway can  dial a phone number and choose to hear professionally-produced, rich  oral histories of the art and sculptures that line that famed promenade.</p>
<p>All are giving users choice.</p>
<p><strong>Read more at <a href="http://blogs.phillymag.com/the_philly_post/2010/07/06/tourism-on-your-phone-why-it-matters-to-philly/">Philly  Mag’s Philly Post</a>.</strong></p>
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