StartPhilly: SemperCon’s cloud computing

This post originally ran on Start Philly. It is re-purposed here with permission, as part of a previously announced partnership.

In talking with people in technical fields, day-to-day verbiage can sometimes come across to the layman as robotic jargon. That’s when the interpreter comes into play.

When SemperCon‘s CEO described his work as “cloud-based,” it took some dissecting to understand his reference to the Internet.

SemperCon first appeared on StartPhilly at the beginning of the year, with a contribution by President and CEO, Rick O’Brien.

O’Brien started this software development enterprise for young startups or already established companies. SemperCon works closely with its clients to build web-based and mobile Internet applications that leverage its motto of “always connected, cloud computing capabilities”…

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Startup Roundup: Invite Media real-time ad buys, ListenLogic social media monitoring, Happy Cog not bored

Introducing Technically Philly’s Startup Roundup. Here, we’ll parse out the small pieces that make our greater Startup ecosystem thrive. We want to keep you in touch with the innovations that we can’t quite get to covering, but that deserve highlight. If you’ve got news to share, get in touch. Several of the tips in this week’s roundups resulted from a quick email to TP. Without further ado….

Updated 2/3, 12:26 p.m.: Rick O’Brien is SemperCon’s founder, not Max Sobol.

DEFINITE READS

Rittenhouse-based Invite Media, which suffered some setbacks early last year while in stealth mode, announced its real-time bidding platform for online display advertisements, partnering with AdBrite, AdMeld and PubMatic, according to a press release. Ad news org AdExchanger interviewed COO Nat Turner about the announcement. Turner is pretty excited about the development: “While there are frankly way too many ways to slice and dice and compare results given all of the factors present in display [advertising], there truly is a huge performance increase that can be garnered by [real-time bidding],” he says.

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