Snipi closes second angel round, brings total raised to $1.4 million

Center City-based startup Snipi, a Web-based shopping and aggregation tool, has closed a second round of angel funding bringing its total raised to just over $1.4 million.

CEO and Founder Andre Golsorkhi would not disclose the amount raised in the second round, but said in a telephone interview that it is funded by original investors and partially from a new set of angels.

Golsorkhi says that Snipi has quintupled registrations in the past six months and has added new features that improve engagement. The service launched as a public beta in May and saw 5,000 registrations in its first month of public availability, as we reported.

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Friday Q&A: Snipi CEO and Founder Andre Golsorkhi

Due to editorial limitations, we’re running our Friday Q&A a day late. Our sincerest apologies.

Three years ago, Midtown Village-based design firm Omeda Design + Technology, led by CEO and Founder Andre Golsorkhi sat down to a brainstorming session that led to an interesting new online shopping tool.

Snipi—which lets users share products, videos, photos and more through an attractive drag and drop interface—is attempting to finish what Digg and Delicious started: building consumer profiles created by analyzing the gap between customer purchases online.

“Take ‘X’ user, currently looking for a product for a niece or nephew. They buy it, and then what?,” Golsorkhi asks in a telephone interview with Technically Philly. “They’d drop off Snipi and then two weeks later they’d come back looking for the next thing. But they’re not inactive online.”

Snipi launched a public beta in early May and though growth has been modest—the company has seen more than 5,000 registrations since, Golsorkhi says—it is steady.

For consumers, Snipi is an attractive service, though a bit buggy and still in beta. Its slick interface more than makes up for the hiccups, and with a wide offering of platforms, which include a Firefox toolbar, an iPhone app and more to come, it seems a promising endeavor.

Technically Philly spoke to Golsorkhi to see what the service was all about, what’s in store for Snipi, and why he thinks Philly is a great place for startups.
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