GPTMC, other urban destinations attract LGBT community online
Courting gay travelers is old hat for tourist agencies. What’s new is that now the courting is moving increasingly online.
In partnership with the the Greater Philadelphia Tourism and Marketing Corp., Southwest Airlines announced earlier this week that it launched Southwest.com/gayphilly, considered the first airline landing page for a gay destination, as first reported by the Inquirer. The GPTMC is giving away six free trips to Philly in a contest that, while featured in print advertisements, is almost otherwise entirely being promoted online, housed at gophila.com/gayphilly.
It may the first so Web-heavy advertising blitz directed at the gay community by the GPTMC, but it is certainly not the firsT — insert mildly euphemistic pun on the City of Brotherly Love.
In November 2003, GPTMC decided the city’s culture, history, nightlife and dining, packaged with the famed gayborhood could make Philly a top-tier destination for the LGBTQ community. So born was the popular “Get your History Straight and your Nightlife Gay” promotional campaign.
