Shop Talk: Monetate brings real-time marketing to e-commerce

Often, e-commerce marketers waiting on slow-moving IT departments are losing time that they could be spending marketing to customers, says serial entrepreneur David Brussin.

“Because they don’t have control of their sites, [marketers] can’t create the best experience for each customer on the site,” Brussin says. “That’s been the promise of e-commerce for 10 years.”

Brussin, who co-founded Conshohocken-based and First Round Capital-funded Monetate, thinks he and co-founder David Bookspan have solved that problem. The real-time marketing platform allows marketers to skip their IT groups and keep campaigns moving as quickly as they need to, he says.

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Symantec purchases company in First Round portfolio

Symantec Corp, maker of Norton anti-virus software, has acquired Mi5 Networks, provider of super-fast Web security products. While Mi5 is based on that other, less awesome coast, their largest financier, First Round Capital, has offices in West Conshohocken. In a phone interview, Lead Partner Josh Kopelman confirmed the deal but said the details of the transaction are remaining private at this time. CNET is reporting that it was an all-cash exchange. Symantec will integrate the company’s technology that protects users from Web-based threats into its existing software platform by later this year.