Shop Talk: Monetate brings real-time marketing to e-commerce

Often, e-commerce marketers waiting on slow-moving IT departments are losing time that they could be spending marketing to customers, says serial entrepreneur David Brussin.

“Because they don’t have control of their sites, [marketers] can’t create the best experience for each customer on the site,” Brussin says. “That’s been the promise of e-commerce for 10 years.”

Brussin, who co-founded Conshohocken-based and First Round Capital-funded Monetate, thinks he and co-founder David Bookspan have solved that problem. The real-time marketing platform allows marketers to skip their IT groups and keep campaigns moving as quickly as they need to, he says.

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Technically Not Tech: Larger Than Life Prints, a partnership with Start SOMA and coverage by TechCrunch

Pulling a fabric graphic printed by Larger Than Life Prints from a wall is easy and clean. The graphic has been removed without a tear. The wall remains unmarred, without a mark.

It’s a landlord’s dream.

The Old City-based company, founded by Kendall Schoenrock and business partner Carsten Petzold, provides the technology that allows users to submit their own high-resolution graphics and print them on one- to seven-foot fabric sheets that can easily be placed on a wall. Artists, too, are able to cash in on the action. By partnering with the site, they are able to price their works appropriately, and keep a portion of the sales after material and labor has been deducted by LTL.

Thought it may seem little like a technology startup, LTL is funded by Ben Franklin Technology Partners and has been active in Philadelphia’s and Silicon Valley’s technology communities.

Recently, the company announced a partnership with San Francisco-based Start SOMA to feature well-known artists organized by Start on one of LTL’s partner pages. The two companies have managed to nab art by Susan Kare, the graphic designer who created the original graphics and fonts for Macintosh computers, urban artist Justin Bua, Sugarluxe and a handful of other known artists.

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Symantec purchases company in First Round portfolio

Symantec Corp, maker of Norton anti-virus software, has acquired Mi5 Networks, provider of super-fast Web security products.

While Mi5 is based on that other, less awesome coast, their largest financier, First Round Capital, has offices in West Conshohocken. In a phone interview, Lead Partner Josh Kopelman confirmed the deal but said the details of the transaction are remaining private at this time. CNET is reporting that it was an all-cash exchange.

Symantec will integrate the company’s technology that protects users from Web-based threats into its existing software platform by later this year.