Goldstar CEO Jim McCarthy: why membership-based discount ticket seller expanded in Philly
Goldstar.com CEO Jim McCarthy
Goldstar.com, the Southern California-based, membership-driven discount event ticket seller made Philadelphia its 21st market in September. Now, Goldstar CEO Jim McCarthy writes about why Philly was the right choice and how the company is differentiating itself.
Studies show most people wish they went out more. Yet most of the time – and the statistics back this up – they do not. They watch movies on the couch instead.
And yet while all of these wannabe ticket-buyers are warming their sofas at home, concert halls, theaters and arenas put on shows to half-filled audiences. A costly business problem, not unlike the plane that takes off mostly empty.
Fortunately, it’s a challenge we’re helping Philadelphia solve with technology. Goldstar.com, which launched in Philly in late September, sells tickets to events and venues like the Philadelphia Film & Music Festival and the Philadelphia Orchestra for half-price, helping people find budget-friendly ideas for going out – and driving additional revenue for the local live entertainment industry.
