Philadelphia magazine launches blog Philly Post
Updated 3/10/10 @ 12:17 p.m.: Added item from comment field
Philadelphia magazine wants to get back into the daily conversation.
The century-old glossy publication and regional staple has launched a general interest blog, the Philly Post.
“The goal is to be in touch with our audience not just monthly, as we are with the magazine, but daily,” said Editor-in-Chief Larry Platt in a release. The platform is WordPress-based.
Phillymag Executive Editor Tom McGrath will take the helm of the project. McGrath told Technically Philly that the venture will follow top stories in the region, use both original reporting and aggregation and will include pieces from both staffers and contributors in a Huffington Post-like structure.
