Avencia becomes Azavea, relents on trademark dispute, to launch redesigned site
Update: Technically Philly has received additional information about the reasons behind the name change and is seeking to clarify the confusion.
Robert Cheetham doesn’t want to change his name.
The founder of Avencia doesn’t want to be forced to develop a new brand for his Callowhill-headquartered GIS software firm.
“Avencia will now be known as Azavea – pronounced like “azalea”. There is no particularly good reason for this, and this was not a change that we sought,” Cheetham says. “We liked our name just fine.”
But the change has come just the same, the result of giving into the financial pressures of a three-years-old trademark dispute.
