iCueTV plans to launch interactive television platform in fourth quarter

Imagine seeing a product you want on a favorite television show and using your remote to view more information, download accompanying audio and video, and purchase it without leaving the comfort of your couch.

It could happen sooner than you expect.

In May, Cherry Hill-based iCueTV met with peers at a cable television industry conference held in Colorado to test its plug ‘n’ play interactive cable platform that can do just that, according to a press release.

A convention hall was transformed into a small town – complete with cars parked on the street and a fake supermarket – and a cable signal was broadcast from Washington, D.C. Onlookers could pick up a remote and test the interactive capabilities of the technology.

iCueTV President and Founder Michael Huegel says it was an industry first.
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