For West Center City-based Image Revolver, an online art retail store that sells prints of international artists, the problem wasn’t getting content. It was making sure it was providing its customers with quality art.

“Getting a ton of content doesnt always serve the end user,” Image Revolver co-founder Yis Tigay says. “You have to figure out how to currate it, so users aren’t browsing through two million things.”

So, Tigay and business partner and Web developer Benjamin Greenberg–who met while working for local software developer Neat Company–decided to borrow an idea. From people-rating hotbed HotOrNot.com.

Though ImageRevolver accepts art from anyone, it is using a “community curation” system that let’s people vote on work. Once an image receives a vote of 80 percent or better on Image Revolver, it becomes available for sale. It’s a new feature, one that Tigay says works. “People have good taste,” he says.

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